Brand Philosophy

 

A complete circle is an ancient and universal symbol of unity, wholeness, focus and revolution. It has no beginning, no end. Just like the circle of life, it is eternal. Like the sea, the color blue at the core of our new identity signifies our deep & endless penchant for technology. While the ring of blue seeks all advancements in this ever changing field, Red is the color of fervor, and has strong symbolism as life and vitality. It brings focus to the essence of life and living with emphasis on survival.

The color is associated with courage, the courage to take brave decisions, the courage to have bold ambitions. The red arrow-head forming the ‘K’ of the Krishna Group within the blue circle represents the boundless energy of our passion to enhance the quality of life. Life of our employees, partners and customers.